Commercial Due Dilligence
Commercial due diligence: Strategic analysis of the intrinsic value of companies
Performing a commercial due diligence is an essential part of almost every transaction with investors on the buy side and the sell side. The two key questions are: why has the company been successful in the past, and how successful can the company be in the future?
To answer these questions, several factors need to be analyzed: business model, relevant markets, competition, customer feedback, and the company's positioning in its markets. In addition, the company’s potential is examined and evaluated. Particular importance is attached to analyzing the factors that make a company competitive and thus fit for the future: its product and service differentiation, innovation strength, supply chain, degree of digitalization, as well as customer structure, management, alongside its access to qualified personnel and ESG potential.