Commercial Due Diligence
Commercial due diligence: Strategic analysis of the intrinsic value of companies
Performing a commercial due diligence is an essential part of almost any transaction with investors, both on the buy and the sell side. The two key questions are: why has the company been successful in the past, and how successful can the company be in the future?
To answer these questions, several factors need to be analysed: business model, relevant markets, competition, customer feedback, and the company's positioning in its markets. In addition, the company’s potential is examined and evaluated. Particular importance is attached to analszing the factors that make a company competitive and thus fit for the future: its product and service differentiation, innovation strength, supply chain, degree of digitisation, as well as customer structure, management, alongside its access to qualified personnel and ESG potential.