Situation and Objectives

• Municipal utility has a contractual relations to each individual household, company and local government
  in its supply area
  
• The municipal utility´s position of a trusted partner for the entire community can be leveraged for the build
  up of city-internet platforms
  
• Running a local city internet platform enables the municipal utility
  
• – to activate existing customer relationships
  
• – to gain presence within the community
  
• – to intensify the access to each customer within its supply area
  

Approach

• Content is produced free of charge by a network of independent correspondents (associations, local
  government, companies)
  
• Local business can participate with standard e-shops, internet presentations, etc. for a subscription fee
  
• Customer loyalty of users is strengthened by free e-mail, user forums, etc.
  

Results

• Internet platform has been implemented in 2 cities und in adjacent communities
  
• In terms of page impressions by inhabitants one of the most successful city platforms in Germany
  
• Implementation of further platforms planned